Karizor: Redefining Physical Advertising
Karizor operates at the convergence of AdTech, DOOH, Retail Media, and Smart City innovation, offering an agile, low-CAPEX solution for advertisers and retail locations.
$58B
Projected DOOH Market by 2030
6 Months
Projected ROI for Karizor
65%+
3-Year Avg. Profit Margin
Global Market Size and Growth Trends
The global OOH market is set for significant growth, with DOOH leading the charge due to technological advancements and shifting advertising budgets.
Global DOOH Market Forecast (USD Billions)
The market is projected to grow from $41.5B in 2024 to $72.8B by 2030, at a CAGR of 10.1%.
Key Global Growth Drivers
Urbanization & Smart Cities
Proliferation of digital urban infrastructure supports real-time digital displays.
Shift in Ad Budgets
Brands reallocating spend to dynamic digital channels for measurable ROI.
Technological Convergence
Integration of IoT, AI, mobile data, and programmatic algorithms enhances precision.
Regional Focus: Iran’s Untapped Potential
Iran presents a unique market opportunity due to its digital-savvy population, limited global AdTech competition, and underdeveloped DOOH sector.
Iran's Digital Landscape
80%+
Internet Penetration
57M+
Social Media Users
60%+
Population Under 35
0
Global AdTech Giants
DOOH Share of OOH Spend
Iran's DOOH market is significantly underdeveloped (<5% of OOH spend) compared to mature markets (35-40%), indicating massive growth potential.
Competitive Landscape Analysis
The market is a mix of global incumbents and local players, but significant gaps exist for agile, tech-driven solutions like Karizor.
JCDecaux, Clear Channel Outdoor
Focus on digital transformation and programmatic OOH in mature markets. Limited direct presence in Iran.
Karizor fills the void of programmatic, data-driven DOOH in Iran, offering transparency and measurability lacking in current options.
Karizor’s Key Value Proposition
Karizor's core value proposition is built on technological agility, data-driven precision, and human-centric, sustainable design.
Technological Agility
Modular, low-CAPEX platform adaptable to diverse environments.
Data-Driven Precision
Real-time targeting, audience segmentation, and performance measurement.
Human-Centric & Sustainable
Relevant, privacy-respecting content with minimal environmental footprint.
Trends in Technology & Society (Industry 5.0 / Society 5.0)
Karizor aligns with global megatrends emphasizing human-centric innovation, sustainability, and hybrid physical-digital experiences.
AI & Data Ethics
Enables personalized content while respecting privacy.
IoT Integration
Facilitates real-time, context-sensitive content delivery.
Energy-Efficient Displays
Supports ESG goals and sustainable urban development.
Global Case Studies & Analogies
Successful parallels from DOOH and other sectors validate Karizor's software-first, agile market entry strategy.
Hivestack (Canada)
Programmatic DOOH exchange scaled globally through partnerships without owning physical infrastructure. Acquired by Vistar Media (2022).
Relevance:
- Validates software-first scalability.
- High acquisition attractiveness.
Broadsign (Canada)
White-label programmatic DOOH solutions for screens in 120+ countries. $100M+ ARR.
Relevance:
- Commercial viability of platform model.
- High profitability without asset ownership.
Go-to-Market (GTM) Strategy
Karizor's GTM strategy prioritizes high-ROI segments and leverages differentiation for rapid, sustainable market penetration.
Market Segmentation & Priority
- High Priority: Local SMEs (Retail, F&B), National Brands & Retail Chains.
- Medium Priority: Government & Municipal Bodies, Advertising Agencies.
- Low/Strategic Priority: NGOs & Social Campaigns.
Strategic Positioning
- Programmatic DOOH: Unique in Iran.
- Modular Hardware: Cost-effective rollout.
- Sustainability: ESG compliance.
- Data Transparency: Builds advertiser trust.
Revenue Model Recommendations
Per-Impression Ad Sales
Real-time programmatic bidding.
Subscription Packages
Fixed-fee models for SMEs.