A Digital Nation, A Traditional Economy
The report identifies a unique paradox in Iran: a highly connected, mobile-first population operating within a retail landscape dominated by traditional, fragmented small businesses. This section explores the scale of that digital readiness and the untapped potential of the SMB market.
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Million Population
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% Mobile Penetration
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% Internet Penetration
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% Smartphone Penetration
Iran's Social Media Landscape
Instagram's dominance highlights a preference for visual content, a key insight for designing effective advertisements.
The Engine of the Economy
SMBs make up over 99% of all businesses, signifying a massive, addressable market for a scalable ad solution.
The SMB's Dilemma
Why does this opportunity still exist? This section outlines the deep-seated advertising challenges faced by Iranian SMBs and the unique competitive vacuum created by international sanctions, which block global ad giants.
Key Advertising Pain Points
Cost & Trust Issues
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Budget Constraints
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Lack of Expertise
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The Sanctions Moat
International sanctions block global tech giants from operating in Iran, creating an unprecedented competitive vacuum for a local ad-tech solution.
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Google Ads
Facebook Ads
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Local IoT Network
(Uncontested Access)
A Smart, Hyper-Local Network
The proposed solution is an IoT advertising network that acts as a "Marketing-as-a-Service" platform for SMBs. It combines physical displays with smart technology to be affordable, measurable, and simple to use.
Core Technology Stack
Digital Signage
BLE Beacons
AI Analytics
The Path to Profitability
A sustainable business requires sound economics. This section details the dual-sided revenue model designed to build trust with advertisers and rapidly scale the network of host locations.
Revenue & Pricing Strategy
Pay for Results (CPA, CPL)
The core model. Advertisers pay only for measurable actions like store visits, coupon redemptions, or online clicks. This directly addresses SMB skepticism by tying cost to tangible ROI, building immediate trust.
Solving the Two-Sided Market
To attract both advertisers and screen hosts, we offer compelling incentives to hosts, turning them into partners.
Revenue Share
Hosts earn passive income from third-party ads displayed on their screens.
Free Self-Promotion
A portion of screen time is reserved for the host to advertise their own products and services.
Store Modernization
Digital screens enhance the storefront's aesthetic and customer experience.
The Goal: Profitable Unit Economics
The ultimate measure of success is the ratio of Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC). The strategy targets a healthy 3:1 ratio to ensure sustainable growth.
Goal